There are many ways to grow your business online. Using social media to grow, nurture and share your business is not only smart but it’s necessary. If you’ve been considering starting a Facebook group to teach others about your business, you’ve come to the right place. It doesn’t need to be intimidating or overwhelming. Using Facebook can be effective if you focus and stay consistent. Therefore, today I am sharing 3 keys to running a successful Facebook group that anyone can implement.
3 Keys To Running A Successful Facebook Group
1. Be The Leader
Whether you have a Facebook group for teaching about what it is you do, a product shop for what you offer, or a space to build community for your blog, you are the leader. You invited people into that group and they said yes! They likely said yes because they look up to you and love what you have to offer. So don’t shy away from that! Step into it and lead them well.
Whatever direction you want to take your group in, that’s completely up to you. But it’s your job to manage the community that you’re building and to truly serve those who’ve agreed to join. What are their needs? What solutions can you offer them? Lean into leading them well to what you have to offer them. Don’t shrink back! Figure out what is best for the group that you started and press into that without abandon.
2. Share Engaging Content
It’s one thing to share what YOU think they should be seeing, but have you ever stopped to ask what they NEED? Take a look back over past posts you’ve done and see what has gotten more engagement. Then lean into sharing more content like that! Sharing engaging content will allow people to ENGAGE. When people engage, your Facebook group will be more fun and it will build trust. When you build trust, those that are in your Facebook group will feel comfortable purchasing the services or products that you offer.
Sharing engaging content doesn’t happen overnight. You have to show up consistently and commit to understanding what your audience needs. I always ask myself, ‘How can I SERVE my group to the best of my ability today?” And when you understand what they need, you can move into sharing content that will allow them to engage more. You aren’t going to nail this in one week, most likely. But be consistent and overtime you will learn what they need. From there, share MORE of whatever that is!
3. Promote Your Stuff
I understand how difficult it can be to put yourself out there. You believe in the services or products that you have to offer, but the reality of rejection is real. Girl, let me tell you- you HAVE to promote your stuff! Beating around the bush is one way to confuse your audience. Leaving them confused isn’t helping them and it’s also not helping you!
You have something to offer them that they NEED to know about! There is no shame in offering your services or products. And they won’t know about them unless you offer it to them! Take a leap of faith and consistently share your products, services, and solutions inside your Facebook group. Your audience is there for a reason. They accepted the invitation to join, and now it’s your turn to show up and serve them.
Promoting your stuff has MUCH more to do with serving your customers than it does with you making money. Of course you want to make money, but when you focus on serving them, the money will come your way easier. Commit to adding value inside your Facebook group as you promote your stuff and watch it grow!
I hope these three simple keys help you out today. There is so much more to be said about running a Facebook group, but these are the most important ones that I need in my focus.
Speaking of which, I would love to invite you to join Stellar Day Shop! It’s where I offer an array of self care products specifically for busy women. It’s where I take care of my customers and help women feel good day in and day out.
Because in order to make every day stellar inside your business, it’s important to FEEL good too! Join my group today, and let’s continue to make every day stellar together!
Thanks for being here,
Jess xo
When you’re ready, I’d love to have you join Stellar Day Shop! I go live inside that Facebook group often, do giveaways, and share many self care tips that I try to incorporate into my own busy days!