I started using Pinterest to build my business this year and really thought I was too late to the game. When you consider how many people use Pinterest, I assumed it was an oversaturated market and that using it to drive traffic to my business would be useless. I want to share today about how and why I was wrong and how you can begin to use Pinterest to build your business daily. Today, I am going to share 3 Things To Know About Using Pinterest For Your Business.
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As a creative entrepreneur, you might be searching for tools and ways to help your business grow. In today’s day and age, it’s easy to get overwhelmed with all that is being offered to us. It’s even more challenging to know what is going to provide the results that you are looking for. Social media is a world where much is offered and it can be overwhelming to know what to align yourself with.
Plus, it seems like everyone else has it figured out. How could there possibly be room for me?
What you need to consider is that while social media is saturated, if you know who your target audience is, then driving your content directly their way will be relatively easy. Using your Facebook, Instagram and specifically Pinterest will be easier to navigate when you understand exactly who you’re talking to. It’s likely that you don’t need one hundred thousand clients, but 100 could make a big difference for you! When you think of it that way, it makes the giant seem smaller and easier to tackle.
I want to talk about Pinterest today. I think Pinterest is being widely used, but completely underestimated by business owners everywhere. Sure, many people are using it and have figured it out. But, there are MANY who have not creating an opportunity for creative entrepreneurs to learn, grow, and utilize this amazing tool. So where do we even start? Well, I want to share 3 Things To Know About Using Pinterest For Your Business AND an amazing tool that I am going to be sharing with you towards the end.
3 Things To Know About Using Pinterest For Your Business
1. It’s a giant search engine
Pinterest is similar to google and is a place where people come to search for things. While many users can follow other people, comment, and interact, that isn’t completely what the platform is for. Pinterest is where consumers come to search for the content they need as they look for solutions to their problems. It uses images as the main search tool and pulls up “pins” from the blog posts, websites and articles that you are searching for.
Because Pinterest is a search engine, Pinterest SEO (or search engine optimization) is incredibly important if you want to succeed on the platform. With the right techniques and strategies, you can gain amazing traffic almost immediately. Pinterest runs on algorithms that catalogue people’s searches and takes note of their interests. Once Pinterest gets a feel for what a person likes, the platform curates a feed of pins that are related and relevant to their previous sessions on Pinterest.
Pinterest is a matchmaker. It’s your job to make it as easy as possible for Pinterest to connect you with your target audience.
2. Designing pins is not complicated
It’s easy to get overwhelmed with the idea of creating new pins that can attract your target audience. You may be thinking that you aren’t a graphic designer, so how is it going to be possible to design pins that attract people in? It’s important to understand that you will have an edge if you’re good at creating visual content. But, it’s not required in order to create lucrative traffic while using Pinterest.
There are many tools that can help move you in the right direction. I have used Canva for as long as I can remember. I have a Pro account now, but I utilized the free option for as long as I could. There are many templates that you can download and use to help you design attractive pins that fit your brand. Recently, I connected to Jen Towkaniuk with the Digital She.E.O where I have learned so much about how to utilize Pinterest. I decided to join her Pinfinite Traffic Bootcamp. Honestly, it has revolutionized the way I use Pinterest and how it has grown my business. Jen also explains how to design pins and will show you how easy it can truly be.
There is no need to be overwhelmed with how to design pins when there are so many tools at your fingertips. Connect to free resources, invest in others like the Pinfinite Traffic Bootcamp, and give it a try. It doesn’t need to be complicated. A simple design with really good content can drive traffic back to your website or blog in no time.
3. It can help drive a lot of traffic to your blog, website or social media
Pinterest has the potential to drive the traffic you desire straight to you and your business. While there are many things to understand about Pinterest, remaining overwhelmed and frozen are not the solutions. Massive action solves all problems. Diving into Pinterest and committing to figuring it out will place you further ahead than most business owners. When you understand your target audience, you can offer solutions on this giant, visual search engine. If you’re offering catchy solutions directly to the people who are looking for your content, you have the ability to drive a lot of traffic to your business.
Without spending a lot of money, you could potentially be placed right in front of the target audience you desire. Are you using Pinterest to build your business? It’s not too late to start learning how to leverage this tool and to bring your exact target audience straight to the solutions they are looking for.
One last simple solution?
I would highly recommend investing in the Pinfinite Traffic Bootcamp that I mentioned above. It has helped my understanding of Pinterest tremendously. If you want to understand how to set your account up correctly and how to move into using Pinterest with strength, this is the course for you! I have partnered with the Digital She.E.O and can offer you 10% off with the code STELLAR10 if you decide to join us today.
Pinfinite Traffic Bootcamp is affordable, robust, and effective. I would highly recommend using this course for your business, as it has already leveled UP my content and my reach just by applying the strategies that she shares.
I hope this helps encourage you today! Pinterest doesn’t need to be complicated. There are many ways to dip your toes into the pond and to create big waves for your business. If you’ve been feeling fearful and overwhelmed, I’m here to remind you that you don’t need to be perfect in order to start. Get started and learn along the way. Putting your content out there onto Pinterest only has the potential to grow and gain customers as you target your ideal audience. Give it a try! You never know, it might be the tool that changes everything for you!
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